{"title":"Home page","description":null,"products":[{"product_id":"why-not-matt-formston","title":"Why Not? Breaking Limits in Sport, Business and Life","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eStop saying, \"I can't.\" Start asking, \"Why not?\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMatt Formston AM is legally blind. He holds the Guinness World Record for the Largest Wave Surfed by a Para Surfer;  a 51-foot wave at Nazaré, Portugal. He is a four-time Surfing World Champion, a Cycling World Champion and World Record holder, a Paralympian, a Member of the Order of Australia, and the subject of the Netflix documentary \u003cem\u003eThe Blind Sea\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNone of it was given to him. Every record, every title, every wave was built on principles forged through four decades of adversity, elite sport, and senior corporate leadership. Principles he calls the Hard Standards.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003e\u003cstrong\u003eWhy Not?\u003c\/strong\u003e\u003c\/em\u003e is the raw, honest story of how those standards were forged. From a childhood diagnosis that told his parents to lower their expectations, through violence, shame and loss, to world championship podiums, fifty-foot waves, and the boardrooms where Matt now chairs and coaches senior executives.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWoven through every chapter are the eight Hard Standards: a tested framework for consistent high performance when the pressure is real, the stakes are highest, and excuses are easiest. Not motivational theory. Not productivity hacks. A system built from a life at the pinnacle of both elite sport and corporate leadership, applied every day in boardrooms and executive coaching.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFor anyone who has been told what they can't do and refuses to accept it. For anyone who performs well sometimes, but not when it counts. This is the system that changes that.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHardback edition, published by Wiley\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eForeword by Matt's father\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eReleased July 2026 (pre-orders ship end July \/ early August 2026)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePre-order incentive: exclusive launch giveaways (details announced closer to release\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSigned copies available on request\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBulk orders for corporate teams and L\u0026amp;D programs welcome — contact \u003ca href=\"mailto:info@mattformston.com\" class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\"\u003einfo@mattformston.com\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor readers of David Goggins, Bear Grylls, and Malcolm Gladwell\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":46436341776545,"sku":"WHYNOT-PB-01","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4615\/8753\/files\/Why_Not_Cover_Wiley.jpg?v=1778824294"},{"product_id":"surfing-in-the-dark-matt-formston","title":"Surfing in the Dark — Matt Formston (Big Visions Books)","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA beautifully produced illustrated biography for readers of all ages, telling the story of how Matt Formston who, almost completely blind by age five, became a Paralympic cycling medallist and world champion surfer.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePrinted with braille alongside standard text so it can be shared by sighted and vision-impaired readers together. Part of Vision Australia's \u003cem\u003eBig Visions Books\u003c\/em\u003e series celebrating Australians living with blindness and low vision.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSelected for the NSW Premier's Reading Challenge.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e40-page illustrated biography\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e21cm × 29.7cm format\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBraille (UV-printed) alongside standard text\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSuitable for all ages\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSigned copies available on request\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBulk orders for schools and libraries welcome - contact us at \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"mailto:info@mattformston.com\"\u003einfo@mattformston.com\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eISBN 978-0-6455584-0-1, published March 2023\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eAlso available from Vision Australia in audio and electronic formats.\u003c\/em\u003e\u003c\/p\u003e","brand":"Vision Australia","offers":[{"title":"Default Title","offer_id":46436341809313,"sku":"SITD-BV-01","price":25.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4615\/8753\/files\/SurfingintheDarkCover.jpg?v=1778824138"},{"product_id":"why-not-10-pack-bulk-bundle","title":"Why Not? — 10-Pack Bulk Bundle","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBulk pack of 10 copies — Save $84.50 plus free shipping Australia-wide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIdeal for corporate teams, L\u0026amp;D programs, executive groups, reading clubs, and small leadership cohorts. Pre-order Matt Formston's \u003cem\u003eWhy Not? Breaking Limits in Sport, Business and Life\u003c\/em\u003e in a 10-pack bundle for $265 (regular RRP $34.95 per copy = $349.50).\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePRE-ORDER NOW — Releases July 2026\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYour card will be charged at the time of order. Bulk pack ships between end July and early August 2026.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eWhy Not?\u003c\/em\u003e is Matt Formston's account of breaking limits in sport, business and life — a practical playbook from a Paralympic world champion, big-wave surfer, Guinness World Record holder, and Order of Australia recipient. Published by Wiley, July 2026.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e10 hardback copies, published by Wiley\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFree shipping Australia-wide\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSave 25% off RRP\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eNeed more than 10 copies?\u003c\/strong\u003e Email \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"mailto:info@mattformston.com\"\u003einfo@mattformston.com\u003c\/a\u003e for custom pricing on larger orders (25+, 100+, or corporate L\u0026amp;D programs with virtual session add-on)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePre-order incentive: exclusive launch giveaways (details announced closer to release)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matt Formston","offers":[{"title":"Default Title","offer_id":46444811157665,"sku":"WHYNOT-10PK-01","price":265.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4615\/8753\/files\/WhyNot10PackBundle.png?v=1779166678"},{"product_id":"surfing-in-the-dark-10-pack-bulk-bundle-schools-libraries","title":"Surfing in the Dark — 10-Pack Bulk Bundle","description":"\u003cblockquote class=\"ml-2 border-l-4 border-border-300\/10 pl-4 text-text-300\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBulk pack of 10 copies — Save $64.90 plus free shipping Australia-wide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIdeal for school class sets, library acquisitions, reading programs, and accessibility \u0026amp; inclusion initiatives. Bulk pack of 10 copies for $195 (regular RRP $25.99 per copy = $259.90).\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSelected for the NSW Premier's Reading Challenge.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA beautifully produced illustrated biography for readers of all ages, telling the story of how Matt Formston — almost completely blind by age five — became a Paralympic cycling medallist and world champion surfer. Printed with braille alongside standard text so it can be shared by sighted and vision-impaired readers together.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e10 illustrated biographies (40 pages each, 21cm × 29.7cm)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBraille (UV-printed) alongside standard text\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFree shipping Australia-wide\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSave 25% off RRP\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eNeed more than 10 copies?\u003c\/strong\u003e Email \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"mailto:info@mattformston.com\"\u003einfo@mattformston.com\u003c\/a\u003e for custom pricing on class sets (25-30 copies) and larger library acquisitions\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePart of Vision Australia's \u003cem\u003eBig Visions Books\u003c\/em\u003e series\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eISBN 978-0-6455584-0-1\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/blockquote\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003c\/p\u003e","brand":"Matt Formston","offers":[{"title":"Default Title","offer_id":46444811813025,"sku":"WHYNOT-10PK-01","price":195.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4615\/8753\/files\/Surfing_in_the_Dark_10-Pack_Bundle.png?v=1779166798"}],"url":"https:\/\/matt-formston.myshopify.com\/collections\/frontpage.oembed","provider":"Matt Formston","version":"1.0","type":"link"}