{"product_id":"why-not-matt-formston","title":"Why Not? Breaking Limits in Sport, Business and Life","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eStop saying, \"I can't.\" Start asking, \"Why not?\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMatt Formston AM is legally blind. He holds the Guinness World Record for the Largest Wave Surfed by a Para Surfer;  a 51-foot wave at Nazaré, Portugal. He is a four-time Surfing World Champion, a Cycling World Champion and World Record holder, a Paralympian, a Member of the Order of Australia, and the subject of the Netflix documentary \u003cem\u003eThe Blind Sea\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNone of it was given to him. Every record, every title, every wave was built on principles forged through four decades of adversity, elite sport, and senior corporate leadership. Principles he calls the Hard Standards.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003e\u003cstrong\u003eWhy Not?\u003c\/strong\u003e\u003c\/em\u003e is the raw, honest story of how those standards were forged. From a childhood diagnosis that told his parents to lower their expectations, through violence, shame and loss, to world championship podiums, fifty-foot waves, and the boardrooms where Matt now chairs and coaches senior executives.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWoven through every chapter are the eight Hard Standards: a tested framework for consistent high performance when the pressure is real, the stakes are highest, and excuses are easiest. Not motivational theory. Not productivity hacks. A system built from a life at the pinnacle of both elite sport and corporate leadership, applied every day in boardrooms and executive coaching.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFor anyone who has been told what they can't do and refuses to accept it. For anyone who performs well sometimes, but not when it counts. This is the system that changes that.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHardback edition, published by Wiley\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eForeword by Matt's father\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eReleased July 2026 (pre-orders ship end July \/ early August 2026)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePre-order incentive: exclusive launch giveaways (details announced closer to release\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSigned copies available on request\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBulk orders for corporate teams and L\u0026amp;D programs welcome — contact \u003ca href=\"mailto:info@mattformston.com\" class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\"\u003einfo@mattformston.com\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor readers of David Goggins, Bear Grylls, and Malcolm Gladwell\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":46436341776545,"sku":"WHYNOT-PB-01","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4615\/8753\/files\/Why_Not_Cover_Wiley.jpg?v=1778824294","url":"https:\/\/matt-formston.myshopify.com\/products\/why-not-matt-formston","provider":"Matt Formston","version":"1.0","type":"link"}